A marketing leader, growth driver and brand storyteller, Jennifer is known for improving marketing proficiencies, driving new business and expanding team and company success.
A Bit About Me
With a proven track record as a growth driver, Jennifer is known for delivering a positive ROI on all integrated marketing activities. She is a successful team builder and leader who knows how to inspire and motivate teams to success.
Jennifer is recognized as an integrated marketer who unites all channels to ensure the brand's message is inescapable to target customers. With a winning approach to business development, she knows how to identify and develop products and solutions that meet customer needs.
A data-driven marketer, Jennifer is an expert at capturing and interpreting insights to make them actionable across the entire customer journey. In fact, she is known as a customer champion because she insists on delivering the optimal brand experience at every touchpoint.
A change driver and futurist, Jennifer always keeps an eye on the trends and behaviors that shape brand engagement today ... and tomorrow.
April 2021 - Present
September 2019 - April 2021
SENIOR VICE PRESIDENT, MARKETING & COMMUNICATIONS
Serve as the in-house marketing leader for the largest search and performance marketing company, managing corporate marketing and communications, PR, media relations, advertising, sales collateral and thought leadership resulting 200% growth.
Redefined corporate branding, including company messaging, brand strategy, and new product roadmaps.
Established an ABM program, including content marketing and thought leadership across twenty-nine verticals, resulting in a 45% increase in qualified lead generation.
Built a loyal brand following online through LinkedIn, Twitter, Instagram and Facebook, resulting in a 300% increase in followers with a 75% increase in engagement.
In year one helped drive revenue through the acquisition of an unprecedented sixteen new clients.
Helped secure seven top industry awards thus far, including recognition for our commitment to DE&I.
FRACTIONAL CMO / CONSULTANT
Served as Fractional CMO for ChildPlus Software:
Redefined marketing and sales activities and processes, including pipeline planning, advertising, marketing, internal collaboration, social media, and content creation. Oversaw customer experiences and brand reviews and updated existing brand messaging. Led team training on all new processes, CRM and collaboration tools, brand messaging, and KPI/success measurement, drove a 140%+ increase in proficiencies.
Served as Marketing Consultant for True Influence:
Developed an integrated program with a team of 30 demand-gen marketers and content creators, social media marketers, email and events marketing, graphic designers and media relations teams. Drove a 200% increase in online followers in six months, with an 85% engagement rate, resulting a LinkedIn recognition as the most active brand on the platform.
Created, promoted and managed two sold-out virtual Summits, including selection and coordination of the agenda, content, and executive speakers from Google, Microsoft, SAP, IBM, and Salesforce, as well as celebrity guests, Howie Mandel and Jay Leno. Surpassed established KPI of 1,000 registrations with 3,200 registrations, eleven media articles and more than eighty-five influencer posts.
ABM email campaigns saw an unprecedented open rate of 38% and a conversion rate of .29%. This direct ABM email campaign resulted in a $2M new revenue stream in just six months.
June 2016 - September 2019
PRESIDENT, PUBLIC RELATIONS
Served as the president and head of business development for a mid-sized public relations and market research agency. Responsible for business growth, team building and leadership, client relationships, strategic planning and overall account success, including brand messaging, thought leadership and crisis communications, .
Increased revenue by 45% across B2B, B2C, technology, automotive and healthcare accounts.
Improved overall efficiencies, including increasing account profitability by 200% and company profitability by 400%.
Led a team of twenty-five public relations/marketing professionals in Atlanta and Los Angeles.
83% increase in YoY client media coverage through strategic and creative plans.
Increased clients’ social media following by eight million legitimate fans through paid and earned.
Led “big idea” brainstorming, strategy, budget development and ensured ROI for all accounts.
Clients: Husqvarna Outdoor Products, Mizuno USA, Ferrari, Ashton Woods Homes, RaceTrac, Equifax, Client Command, Centauri Health Solutions, ADP, Isotrak, Penguin Dry Ice, Borg Warner, Yi Technology, Tire Rack, Northfork, Basecamp, Brown and Caldwell
April 2013 - June 2016
September 2011 - April 2013
October 2009 - September 2011
April 2006 - October 2009
June 1999 - April 2006
HEAD OF GLOBAL MARKETING
ANDERSON JONES PR
Created a research-driven public relations consultancy.
Conducted research for Kimberly Clarke Professional to identify the business concerns and opportunities across North America, Latin America, Singapore, Australia, Germany and the United Kingdom.
Key pain points included: ever-changing regionally-specific environmental and sustainability regulations as well as compliance with workplace safety regulations - from health and hygiene to PPE use.
Defined the global content marketing strategy, guidelines, and internal collaboration tool selection and process across all regions including brand positioning, B2B product development marketing collateral, ABM marketing processes, organizational and reporting structures and social media training for all regions, delivering a +140% ROI across the enterprise.
SENIOR VICE PRESIDENT, CONSUMER GROUP LEAD / VP, SOCIAL MEDIA
Led teams, defined strategies and ensured the highest levels of client service, including establishing and surpassing KPIs.
Responsible for a budget planning & P&L across consumer-packaged goods, retail and consumer electronics clients
Led a team of twelve PR and social media marketing professionals, including planning and campaign development.
Drove an 8% increase in revenue and operated the group at a utilization rate of 90%.
Clients: McDonalds, Verizon Wireless, Angel Soft, Purina Cat Chow, Vanity Fair Napkins, The Home Depot and UPS
SENIOR VICE PRESIDENT, DIGITAL COMMUNICATIONS
Led social media and digital integration across the global practice with twelve senior leaders. Responsible for driving business development across all practice groups, selling-in digital and social media strategies.
Secured $16 million in new and organic business and propelled agency web traffic by 600% via social media integration.
Developed the agency’s social media policies and processes and transformed PN’s research into digital content.
Presented or served on panels at CES, SXSW, BlogHer, EMEA AiMA, Digital South, Social Media Summit and more.
Authored bylined articles in PRWeek, PRDaily, AdRants, Gawker and AdWeek.
Clients: HP, McDonald’s, Pepsi, P&G, Amgen, Manhattan Associates, ESET, McAfee, BaseCamp, Asbury Automotive and Chrysler Financial.
VICE PRESIDENT, PR & SOCIAL MEDIA STRATEGY
Led the public relations department and developed the first social media strategy group within a leading advertising agency.
Responsible for a team of six, including training and leadership.
Led business development for the PR Group and increased department revenue by 22% through new and organic business.
Clients: AT&T Mobility, Carvel Ice Cream, Arby’s, Church’s Chicken, UniverSoul Circus, SportsClips.
VICE PRESIDENT, CORPORATE COMMUNICATIONS
Led in-house corporate communications and brand positioning for the web development and CX company. Also led thought leadership for the CEO, resulting in regular appearances on CNN, Fox Business and features in the AJC, Wired, Fast Company and Creative Loafing.
Also helped launch three Macquarium-owned start-ups, including an online art supply store, a B2B eCommerce platform company and an animation studio, where I also helped co-write and produce an animated feature film.
Other positions include Account Supervisor and Senior Strategist with Ogilvy Public Relations and Alexander Communications.
Education: B.A. in Communications, Oglethorpe University, Atlanta, Georgia.
Recognized as one of Forbes Top Women Leaders in Georgia
PRSA Best Social Media Contest for Penguin Dry Ice's Frightfully Cool Competition
Two PRWeek IMPACT Awards for Integrated Marketing for Mizuno USA and Husqvarna Outdoor Products
Four MARCOM Creative Awards for Outstanding Integrated Campaigns for Hi-C, Fathom Studios, Pepsi, and Manhattan Associates
Recognized as one of Atlanta Woman Magazine's Most Creative Business Women
PRWeek's Top 40 Under 40
Five Webby's for Pepsi; P&G's BeingGirl.com, Fathom Studios, HI-C, Gold Peak Tea
U.S. Campaign's Best Use of Programmatic for Wharton Executive Education
Sprout Social's Social Agency of the Year for Wharton and for Husqvarna Outdoor Products
Three IABC Vision Awards for Hi-C Minute Maid, KnowX and Fathom Studios
U.S. Campaign's Best Use of Local Search for a Global Luxury Hotel Brand
Davey Award for Best Campaign on a Small Budget, Fathom Studios