Below are some bylined articles and interviews featuring my POV on a variety of topics.
All articles are linked-to and reprinted with copyright permission.
In the news
PR DAILY: IN DIGITAL COMMUNICATIONS, THE MESSAGE STILL MATTERS
Bylined article on the importance of creating a cohesive message around your brand even before you consider the medium through which you will share it. Article includes five key questions to ask yourself when defining your brand's message and story.
The article was shared more than 360 times.
PR DAILY: BIC REWRITES APOLOGY FOR SOUTH AFRICAN WOMEN'S DAY CAMPAIGN
Bylined article on the most recent social media blunder from Bic Pens in which their attempt to celebrate women actually insulted them with what some called a sexist meme. The brand's apology put them in even more hot water as they tried to "pass the buck" to a blogger who originally used the quote as opposed to owning the mistake. The article analyzes the original blunder and subsequent apologies.
The article was shared more than 210 times.
PR DAILY: WHY A NOBEL LAUREATE'S NON-APOLOGY DIDN'T WORK
Bylined article on the crisis communications response from Tim Hunt whose deragatory comments about women in science caused problems for him and for the universitities he represented. The article explores how his attempt at crisis communications failed to resolve the issue and only fanned the flames. The piece includes the top tips for proper crisis communications responses.
The article was shared more than 160 times.
ADWEEK: A Glimpse Into the Millennnial Mind
An infographic and article using the data uncovered by my market research company, Pinpoint Market Research, detailing the preferred technologies, products, social media platforms, apps and ways to engage with brands through marketing.
The article was shared more than 2,648 times.
BULLDOG REPORTER: Young Adults Want Brands To Support Their Causes and Care About The Social Issues That Matter To Them
An infographic and article using the data uncovered by my market research company, Pinpoint Market Research, detailing the fact that today's twenty-somethings choose and boycott products and services based on that brand's commitment to the causes they care about. The research and article also detailed the causes that matter most to them.
The article was shared more than 373 times.
BUSINESS TIMES: Fun-loving, Frugal: How to Market to Millennials
An article using the data uncovered by my market research company, Pinpoint Market Research, detailing the fact that today's twenty-somethings are the most frugal and if brands want to connect with them, they should offer exclusive deals and discounts.
The article was shared more than 100 times.
Five Stats On Using Social Media For B2B Lead Generation
Part of a new series called "Five Stats On" which is intended to be a quick and useful view of important statistics in various business categories. This presentation focused on using social media for B2B lead generation.
The presentation was viewed more than 100 times.
THE TENNESSEAN: Marketing Research Offers Nuggets of Wisdom
An article using the data uncovered by my market research company, Pinpoint Market Research, detailing the top concerns and motivations to purchase for the twenty-something demographic.
The article was shared more than 46 times.
Jennifer Jones-Mitchell To Present At the College Music Society: How To Promote Your Music Online
A presentation given to the College Music Society on how musicians and music educators can promote their music through social media platforms and various licensing web sites and communities. Also included is a breakdown of the royalties given by various streaming and digital download services. This was presented with my husband, Dr. David Mitchell, a music composer and professor
The article was shared more than 2,000 times.
QSR Magazine: The Business of Blogging
A bylined article about how franchise and quick service restaurants can benefit from publishing a blog about their community relations efforts, business success and deals to drive customers through the door.
The article was shared more than 800 times.
PR WEEK: MARKETING AND PR MUST BLEND TOGETHER
Bylined article encouring colleagues to recognize social media's impact on our industry and the need for marketing disciplines to blend together and to leverage the voice of the customer through social media to combine traditional PR, marketing and advertising tactics into fully integrated strategies.