A results-driven PR and marketing executive with agency and in-house experience, Jennifer is known for creating personalized customer connections that convert calls to action and propel business growth.
One of the early adopters of social media, Jennifer began blogging, speaking and writing about social media marketing in 2007 and cemented her position as an industry leader ever since.
She is also recognized for harnessing the power of content marketing to solve real business problems ranging from a brand's share of voice or search engine ranking to improving team productivity and driving quality lead generation.
In addition, Jennifer designed an approach to influencer marketing that ensures brands only partner with legitimate ambassadors who have a history of driving measurable results.
Jennifer is currently available for speaking engagements and consulting.
Key Expertise:
-
Public Relations
-
Digital Marketing
-
Market Research
-
Team Leadership
-
Mobile Marketing
-
Social Commerce
-
Content Marketing
-
ABM/GTM Strategy
-
Thought Leadership
-
Brand Development
-
Demand Generation
-
Ad / Digital Integration
-
Crisis Communications
-
Social Media Marketing
Key Website:
Email:
Social links:
AT-A-GLANCE METRICS
25
LARGEST TEAM MANAGED
$23M
LARGEST P&L MANAGED
43%
YoY BUDGET INCREASES
YEARS OF EXPERIENCE BY INDUSTRY
My years working in agencies has enabled me to develop expertise across a variety of industries.
BRAND EXPERIENCE SNAPSHOT
TESTIMONIALS
Stephen Brown
"Some people just talk about making great things happen. Jennifer really makes those great things happen. She is part strategist, part relationship-builder, part motivator, part creative visionary and all energy in execution. She's a consummate professional and adds exceptional value to every initiative she touches."
John Havens
"She is also a rock star when it comes to business development and brought in millions of dollars of revenue on her team. And people tend to forget that bringing in business means you've been able to demonstrate value and expertise, but most importantly, show that you'd be great to work with."
Shani St. John
"Jennifer's enthusiasm is infectious. She's one of the most creative minds in the business. While it's unusual for people to be equally adept at shaping social and mainstream media stategy, Jennifer is a master at connecting the dots between both disciplines to offer her clients a total solution."