Jennifer Jones-Mitchell
A marketing leader, growth driver and brand storyteller, Jennifer is known for improving marketing proficiencies & enhancing campaign performance with AI while driving new business and expanding team and company success.
A Bit About Me
With a proven track record as a growth driver, Jennifer is known for delivering a positive ROI on all integrated marketing communications activities. She is a successful team builder and leader who knows how to inspire and motivate teams to success.
Jennifer is recognized as an integrated marketer who unites all channels to ensure the brand's message is inescapable to target customers. With a winning approach to business development, she knows how to identify and develop solutions that meet customer needs.
A data-driven marketer, Jennifer is an expert at capturing and interpreting insights to make them actionable across the entire customer journey. In fact, she is known as a customer champion because she insists on delivering the optimal brand experience at every touchpoint.
A change driver and futurist, Jennifer always keeps an eye on the trends and behaviors that shape brand engagement today ... and tomorrow. Having just completed her Certification in AI for Marketing from Cornell University, she is a recognized leader in applying generative AI to marketing and communications to improve efficiencies and enhance campaign performance.
Work Experience
AI TRANSFORMATION LEADER
HUMAN DRIVEN AI (Present)
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Advise immersive tech startups, enterprise brands, and agencies on leveraging AI to enhance marketing performance, efficiencies, and innovation.
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Guided a global tax filing company through the development of a branded AI Agent (custom GPT) to help gig workers understand how to prepare and file their taxes.
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Featured speaker at 20+ events focused on emerging technologies (AI, VR/AR/XR) and their applications in marketing and communications.
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Host a top-ranked marketing podcast exploring the intersection of AI and marketing communications.
Clients include: Amazon Web Services, CuraStrategies, Georgia-Pacific, Pocket Hercules, Littlefield, REMAX.
SENIOR VICE PRESIDENT, MARKETING & COMMUNICATIONS
ACRONYM (2021-2023)
Served as the in-house marketing leader for the largest search and performance marketing company, managing corporate marketing and communications, PR, media relations, advertising, sales collateral and thought leadership resulting 200% growth.
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Transformed marketing through AI adoption, increasing MQLs 45% and social following 180%.
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Increased inbound lead-to-sales by 20% and centralized sales enablement assets to improve efficiencies across the global organization.
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Secured media coverage and placed bylines in key industry outlets resulting in 400M+ impressions; secured a dozen industry awards and speaking engagements for the company’s senior leadership.
MARKETING & CONTENT CONSULTANT / FRACTIONAL CMO
CONNECTED COMMS, SELF-EMPLOYED (2019-2021)
Served as an independent marketing communications consultant and Fractional CMO for two main clients: True Influence and Child Plus Software
True Influence:
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As a consultant for the data SaaS company, True Influence, led a team of forty-six content creators.
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Directly drove $2M in new revenue & 200% increase in social following with 85% engagement rate.
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Created virtual summits with tech giants (Google, Microsoft, IBM) driving 200M+ media impressions.
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Successfully positioned the company for acquisition by Anteriad.
Child Plus Software:
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As the Fractional CMO for ChildPlus Software, redefined the company's content and lead-to-sales process, including pipeline planning, content creation and internal collaboration.
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Redesigned digital CX, brand asset management, CRM collaboration and restructured teams, roles and KPIs.
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Drove a 140%+ increase in marketing efficiencies across the company.
PRESIDENT
THE BRANDWARE GROUP (2016-2019)
Served as president for a mid-sized public relations agency with offices in Atlanta, Charleston, and Los Angeles.
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Boosted revenue by 45% through organic and new business development across diverse industries including B2B, B2C, CPG, VR Technology, Healthcare, Automotive, and Financial Services.
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Expanded the agency's offerings to include digital marketing and social media marketing.
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Drove an 80% average increase in YoY media coverage for clients and improved company efficiencies, resulting in a 200% increase in account profitability and a 400% boost in company profitability.
Clients included: Husqvarna Outdoor Products, Mizuno USA, Ferrari, Ashton Woods Homes, RaceTrac, Coca-Cola, Centauri Health Solutions, Borg Warner, Tire Rack, Isotrak, Client Command, Penguin Dry Ice, Basecamp, Yi Technologies, and Brown and Caldwell.
CONTENT MARKETING CONSULTANT | HEAD OF GLOBAL MARKETING
ANDERSON JONES PR (2013-2016)
Served as an independent marketing communications consultant for two main clients: Kimberly Clark Professional and WorkSearch.
Kimberly Clark:
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Spearheaded global content marketing program for Kimberly Clark Professional encompassing the Americas, APAC, Australia, Germany, and the UK to address key B2B audience business challenges in the areas of worker health & safety and sustainability.
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Developed a comprehensive content marketing strategy and workflow process, establishing guidelines and training content and sales teams globally, resulting in 140%+ return on investment.
WorkSearch:
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Developed the brand's narrative as the only privacy-driven employment site/app that sells candidates on their skills and never sells their data.
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Secured $500M in series B funding for the startup through investor relations and investment presentations.
SVP, CONSUMER GROUP LEAD
PUBLICIS GROUPE (2011-2013)
Led the agency's twenty-three person consumer group, with a focus on media relations and social media marketing.
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Drove an 8% increase in revenue through organic and new business development.
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Operated the group at a utilization rate of 90% through paid, owned and earned media programs.
Clients included: The Home Depot, Best Buy, Verizon Wireless, Vanity Fair Napkins , Dixie Cups, McDonald's, Purina Cat Chow, Absolut, Nestle.
SVP, DIGITAL COMMUNICATIONS GROUP
PORTER NOVELLI (2009-2011)
Led the agency's first social media marketing group, collaborating with thirteen other senior leaders around the globe. Responsible for driving business development across all practice groups, selling-in digital and social media strategies.
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Secured $16 million in new and organic business and propelled agency web traffic by 600% via social media integration.
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Developed the agency’s social media policies and processes and transformed PN’s research into digital content.
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Presented or served on panels at CES, SXSW, BlogHer, EMEA AiMA, Digital South, Social Media Summit and more.
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Authored bylined articles in PRWeek, PRDaily, AdRants, Gawker and AdWeek.
Clients included: HP, McDonald’s, Pepsi, P&G, Amgen, Manhattan Associates, ESET, McAfee, BaseCamp, Asbury Automotive and Chrysler Financial.
VICE PRESIDENT PR AND SOCIAL MEDIA
FLETCHER MARTIN (2006-2009)
Led the advertising agency's PR group (a team of eight), with a focus on media relations, thought leadership, and developed the agency's first social media marketing practice.
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Led business development for the PR Group and increased department revenue by 22% through new and organic business.
Clients included: AT&T Mobility, Carvel Ice Cream, Arby’s, Church’s Chicken, UniverSoul Circus, SportsClips.
VICE PRESIDENT CORPORATE COMMUNICATIONS
MACQUARIUM (1999-2006)
Led corporate communications for the web development and digital CX company, Macquarium.
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Secured over 900M media impressions for the internet company, hundreds of speaking engagements and industry awards.
Led corporate communications for Macquarium's eCommerce arm, MisterArt.com.
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Secured over 500M media impressions for the internet company, hundreds of speaking engagements and industry awards.
Co-wrote and produced the animated feature film developed by Macquarium's animation arm, Fathom Studios and led media relations and digital communications to promote the movie.
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Secured a cast of six Academy Award winners to voice the animated feature film as well as ancillary deals with Penguin Books and Hasbro.
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Secured over 800M media impressions while the film was in production, including a six-minute feature on CNN.
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Created one of the first viral marketing campaigns by opening up the film's production to die-hard animation fans through the Digital Dailies.
ACCOUNT SUPERVISOR / SENIOR STRATEGIST
ALEXANDER OGILVY PR (1997-1999)
Led brand messaging, creative strategy and editorial content for internet companies at the rise of the dot-coms.
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Created the first branded digital event for BET with webchats featuring Julian Bond, Bill Cosby, and Robert Johnson, delivering 250k live listeners.
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Created the first live internet video campaign for Discovery Networks following the return of Keiko, the orca from Free Willy, to the ocean with an average of 4k views of the video content - in a pre-YouTube age.
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Developed the brand messages for the dot-coms that defined the decade.
Clients included: Discovery Networks, BET, WebMD, eBay, Amazon, Art.com, CDNow.
EDUCATION
B.A., COMMUNICATIONS, OGLETHORPE UNIVERTISY
CERTFICATION, AI FOR MARKETING, CORNELL UNIVERSITY
Awards
Recognized as one of Forbes Top Women Leaders in Georgia
PRSA Best Social Media Contest for Penguin Dry Ice's Frightfully Cool Competition
Two PRWeek IMPACT Awards for Integrated Marketing for Mizuno USA and Husqvarna Outdoor Products
Four MARCOM Creative Awards for Outstanding Integrated Campaigns for Hi-C, Fathom Studios, Pepsi, and Manhattan Associates
Recognized as one of Atlanta Woman Magazine's Most Creative Business Women
PRWeek's Top 40 Under 40
Five Webby's for Pepsi; P&G's BeingGirl.com, Fathom Studios, HI-C, Gold Peak Tea
U.S. Campaign's Best Use of Programmatic for Wharton Executive Education
Sprout Social's Social Agency of the Year for Wharton and for Husqvarna Outdoor Products
Three IABC Vision Awards for Hi-C Minute Maid, KnowX and Fathom Studios
U.S. Campaign's Best Use of Local Search for a Global Luxury Hotel Brand
Davey Award for Best Campaign on a Small Budget, Fathom Studios
Let's Get
Social
