A global public relations leader, Jennifer has been at the center of digital communications since the mid-90s when she helped launch the dot-coms that defined the decade.
By the early 2000’s, she began integrating social media channels into communication strategies and harnessed the power of peer-to-peer engagement to connect brands to customers and drive media coverage.
In the mid 2000’s, she was among the first to blog about social media marketing and led award-winning digital and social media engagement campaigns for Fortune 500 companies.
Today, she is a global marketing communications leader who helps brands connect with their audiences and converts calls to action through media relations, thought leadership, content marketing and digital communications strategies.
Jennifer has also successfully co-written and co-produced an animated feature film, written and performed stand-up comedy and is an abstract artist in her free time.
Jennifer lives in Decatur, GA with her husband, composer and music professor, Dr. David Mitchell.
Traditional Public Relations
Message & Media Training
Social Media Engagement
Brand Identity Development
ECRM Strategy & Engagement
Content Marketing Strategy
Social Commerce Strategy
Paid, Earned & Organic SEO
PRSA, Writers Guild of America, Women in Communications, Atlanta Press Club, IABC and Mensa International
Consultant and Fractional CMO
2019 - present
Responsible for business growth, team leadership, client relationships, strategic planning and overall account success. Connected Comms is a virtual PR and marketing agency with a vast network of contractors and partners who assist in leading media relations campaigns, influencer programs, creative content marketing and social media engagement as well as digital and email marketing on behalf of B2C and B2B clients.
Clients: DocNow, Macquarium, MisterArt.com, Operation Playtime, iHop Restaurants
MarcCom Creative (3), WebAward (4), PRSA Silver Anvil (1), IABC Excellence (2), Davey (1), National Press Club (3), and Named Atlanta Woman Magazine’s Most Creative Women in Business
Brandware Public Relations
2016 - 2019
Responsible for business growth, team leadership, client relationships, strategic planning and overall account success.
Increased revenue by 43% across B2B, B2C, technology, automotive and healthcare accounts
Lead a team of twenty-five public relations/marketing professionals in Atlanta and Los Angeles
83% increase in year-over-year client media coverage through strategic and creative plans
Increased clients’ social media following by two million legitimate fans through paid and earned
Lead “big idea” brainstorming, strategy, budget development and ensures ROI for all accounts
Lead target message workshops, message development and product/brand positioning
Lead inbound/outbound marketing strategies and thought leadership programs for clients
Lead crisis communications planning and execution for all clients, including global enterprise
Ensures market research is effectively translated into clear marketing communications plans
Clients: Husqvarna Outdoor Products, Mizuno USA, Ashton Woods Homes, RaceTrac, Equifax, Client Command, Centauri Health Solutions, Isotrak, Ferrari, Penguin Dry Ice, Borg Warner, Yi Technology, Tire Rack, Northfork, Brown and Caldwell
Head of Global Marketing & Chief Insights Officer
Anderson Jones PR
2013 - 2016
Conducted global/regional market research and customer journey mapping and translated findings into public relations and social media marketing strategies for clients across B2B healthcare, financial services and education accounts.
Defined content marketing strategy and internal collaboration process for Kimberly Clarke Professional across North America, Latin America, Singapore, Australia, Germany and the UK, including brand positioning, B2B product marketing, content creation, organizational and reporting structures and social media training, delivering a +140% ROI across the enterprise.
SVP, Consumer Group & VP, Social Media Strategy
Publicis Groupe (MSL Group and Moxie)
2011 - 2013
Led teams, defined strategies and ensured the highest levels of client service, including establishing and surpassing KPIs.
Responsible for a budget planning & P&L across consumer-packaged goods, retail and consumer electronics clients
Led a team of twelve PR and social media marketing professionals, including plan/campaign development
Drove an 8% increase in revenue and operated the group at a utilization rate of 76%
Clients: McDonalds, Verizon Wireless, Angel Soft, Purina Cat Chow, Vanity Fair Napkins, The Home Depot and UPS
SVP Global Digital Communications Group
2009 - 2011
Led social/digital integration across the global practice with twelve senior leaders.
Drove business development across all practice groups, selling-in digital and social media strategies. Secured $16 million in new and organic business and propelled agency web traffic by 600% via social media integration. Developed the agency’s social media policies and processes and transformed PN’s research into digital content. Clients included: HP, McDonald’s, Pepsi, P&G, Amgen, Manhattan Associates, Asbury Automotive and Chrysler Financial. Presented or served on panels at CES, SXSW, BlogHer, EMEA AiMA, Digital South, Social Media Summit and more. Authored bylined articles in PRWeek, PRDaily, AdRants, Gawker and AdWeek.
VP, PR and Social Media Strategy
2006 - 2009
Led the public relations department and developed the first social media strategy group within an advertising agency, working with advertising, creative and media buying groups to facilitate paid, owned and earned media campaigns.
Responsible for a team of six, including training and leadership and stimulated department revenue by 22%
Launched PR/SM blog, secured bylined articles and began speaking about the impact of social media on public relations and brand communications with features in PRWeek, AdWeek, MediaPost, QSR Magazine and more
Clients: AT&T Mobility, Carvel Ice Cream, Arby’s, Church’s Chicken, UniverSoul Circus, SportsClips
VP, Corporate Communications | PR Director
Macquarium Intelligent Communications
1999 - 2006
Led in-house corporate communications and brand positioning; launched three start-ups within the Macquarium family.
Led employee communications programs, including intranet updates, announcements, surveys and messaging
Launched B2C e-commerce arm of the company: MisterArt.com, including media relations and industry marketing
Launched B2B e-commerce arm of the company: Artisan Network, including media relations and industry marketing
Launched the CGI animation arm of the company: Fathom Studios, including media relations and marketing
Co-wrote, cast and produced animated feature film and negotiated ancillary partnerships in toys and publishing
Led corporate communications for the agency and thought leadership programs for the CEO, resulting in regular appearances on CNN, Fox Business and features in the AJC, Wired, Fast Company and Creative Loafing
Alexander Ogilvy Public Relations Worldwide
1997 - 1999
Developed the first messaging and strategy group within the agency. Defined the research process for the strategy group, which was implemented agency-wide. Defined the messaging and go-to-market strategies and led executive media training for new Internet brands eBay, Art.com, Amazon.com WebMD, and developed the online presence for Discovery Channel and BET. Led new business, increasing total revenues by $3.2M.
Jennifer's POV has been featured in WIRED, AdWeek, PR Week, PR Daily, Media Week, Forbes, BusinessWeek, The Huffington Post and Fast Company
Jennifer has presented or served on panels at the following conferences:
2008, 2009, 2010, 2012
2007, 2008, 2009, 2010, 2011
2006, 2007, 2009, 2010, 2011, 2019
Social Media Summit
2008, 2009, 2010, 2013, 2015
Social Media Marketing World
2009, 2010, 2011
2009, 2010, 2011
2008, 2009, 2010, 2011
PRSA Digital Summit
2008, 2009, 2010, 2013
EMEA Marketing Conference
Atlanta Film Festival
College Music Society
Democratic National Committee
Helped canvas Atlanta and Decatur area neighborhoods and worked the phone banks.
Led pro bono social media marketing training for local small businesses.
Southern Poverty Law Center
Led pro bono social media marketing training for the organization.
Led creative writing workshops for the children who resided there.
VOCUS Girls' Empowerment
Led pro bono marketing and public relations services for the organization.
Children's Healthcare of Atlanta
Read to the patients who were in the long-term or terminal wards
Sunrise Senior Living
Read to the senior citizens who resided in the home.
Led creative writing workshops for the residents who lived there.
B.A. Communications, Atlanta, Georgia
Career new business win rate of 78% across Consumer, Financial and B2B Services, Tech, Retail and Restaurant, Health and Science, Non-Profit and Entertainment industries.
Developed and led global marketing and public relations strategies across North America, Latin America, Eastern and Western Europe, Australia and Singapore/Asia Pacific.
Led teams ranging from four to twenty-five people and managed P&Ls in excess of $20 million.
Blogging and speaking about social media since 2007 with POV featured in WIRED, AdWeek, PR Week, Media Week, PRDaily, Forbes, BusinessWeek, The Huffington Post and Fast Company.
Paid/owned/earned social, ECRM & web site/social media integration strategy delivered 56% increase in site conversion, 93% email open rate & doubled the social sharing product click-through rate for Verizon Wireless
Transformed customer insights into global marketing strategies for Kimberly Clark in the UK, Singapore, Australia, Latin America, Germany & North America delivering +140% ROI across the enterprise
Thought leadership program for HP executives resulted in global brand media coverage; executives on key major market media source lists (i.e. CNN, FOX, TODAY, CBNC), and targeted keynote addresses secured
BeingGirl.com online community delivered a direct 32% increase in sales for P&G’s feminine products
PR stunt for Arby’s delivered 3MM media impressions, including coverage by Ellen, BusinessWeek, radio and a top Twitter trend
Tweet-to-Donate program for the Woodruff Foundation raised $300,000 in six weeks for the social enterprise
Online strategy for Amgen delivered 42M site visitors in the first 6 months, averaging 20 mins on the site
Autism Speaks campaign delivered 1.5M media hits and 50M unique visitors in the first 6 weeks
Pepsi Refresh social campaign delivered 25M email captures in 3 months & 40.5M media impressions
B2B campaign for HP delivered 60% email open rate, 200% site activity increase & a 23% conversation rate
Shopping mobile app and ASO integration delivered 36% increase in direct sales for Dixie paper products
Crisis content response plan placed Bayer CropScience’s research above protest content in search engines