TRADITIONAL CV

Jennifer Jones-Mitchell

E-mail: jenniferjonespr@gmail.com

 

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Professional info​

A global public relations leader, Jennifer has been at the center of digital communications since the mid-90s when she helped launch the dot-coms that defined the decade.

By the early 2000’s, she began integrating social media channels into communication strategies and harnessed the power of peer-to-peer online engagement to connect brands to customers, leveraging the internet to drive media coverage. 

In the mid 2000’s, she was among the first to blog about social media marketing and led award-winning digital and social media engagement campaigns for Fortune 500 companies. 

Today, she is a global marketing communications leader who helps brands connect with their audiences and converts calls to action through media relations, thought leadership, content marketing and digital communications strategies.

She sometimes lends her voice to promotional, educational videos and film/television projects. 

 

Jennifer lives in Decatur, GA with her husband, composer and music professor, Dr. David Mitchell

Work experience
President
Brandware Public Relations
2016 - present

Responsible for business growth, team leadership, client relationships, strategic planning and overall account success.

 

  • Increased company revenue by 43% across B2B, B2C, technology, automotive and healthcare accounts

  • Lead a team of twenty-five public relations and marketing professionals in Atlanta and Los Angeles

  • 83% increase in year-over-year client media coverage through strategic and creative plans 

  • Increased clients’ social media following by two million legitimate fans through paid and earned

  • Lead “big idea” brainstorming, strategy, budget development and ensures ROI for all accounts 

  • Lead target message workshops, message development and product/brand positioning

  • Lead inbound/outbound marketing strategies and thought leadership programs for clients

  • Lead crisis communications planning and execution for all clients, including global enterprise

  • Ensures market research is effectively translated into clear marketing communications plans

 

Clients: Husqvarna Outdoor Products, Mizuno USA, Ashton Woods Homes, RaceTrac, Equifax, Client Command, Centauri Health Solutions, Isotrak, Ferrari, Penguin Dry Ice, Borg Warner, Yi Technology, Tire Rack, Northfork, Brown and Caldwell

 
Head of Global Marketing & Chief Insights Officer

Anderson Jones PR 

​2013 - 2015

 

Conducted global/regional market research and customer journey mapping and translated findings into public relations and social media marketing strategies for clients across B2B healthcare, financial services and education accounts.

Defined content marketing strategy and internal collaboration process for TSYS Professional across North America, Latin America, Singapore, Australia, Germany and the UK, including brand positioning, B2B product marketing, content creation, organizational and reporting structures and social media training, delivering a +140% ROI across the enterprise.

 

 

SVP, Consumer Group & VP, Social Media Strategy

Publicis Groupe (MSL Group and Moxie)

​2011 - 2013

 

Led teams, defined strategies and ensured the highest levels of client service, including establishing and surpassing KPIs. 

 

  • Responsible for a budget planning & P&L across consumer-packaged goods, retail and consumer electronics clients 

  • Led a team of twelve PR and social media marketing professionals, including plan/campaign development

  • Drove an 8% increase in revenue and operated the group at a utilization rate of 76%

 

Clients: McDonalds, Verizon Wireless, Angel Soft, Purina Cat Chow, Vanity Fair Napkins, The Home Depot and UPS

 
SVP Global Digital Communications Group

Porter Novelli

​2009 - 2011

 

Led social/digital integration across the global practice with twelve senior leaders.

Drove business development across all practice groups, selling-in digital and social media strategies. Secured $16 million in new and organic business and propelled agency web traffic by 600% via social media integration. Developed the agency’s social media policies and processes and transformed PN’s research into digital content. Clients included: HP, McDonald’s, Pepsi, P&G, Amgen, Manhattan Associates, Asbury Automotive and Chrysler Financial. Presented or served on panels at CES, SXSW, BlogHer, EMEA AiMA, Digital South, Social Media Summit and more. Authored bylined articles in PRWeek, PRDaily, AdRants, Gawker and AdWeek.

 

 

VP, PR and Social Media Strategy

Fletcher Martin

​2006 - 2009

 

Led the public relations department and developed the first social media strategy group within an advertising agency, working with advertising, creative and media buying groups to facilitate paid, owned and earned media campaigns.

 

  • Responsible for a team of six, including training and leadership and stimulated department revenue by 22% 

  • Launched PR/SM blog, secured bylined articles and began speaking about the impact of social media on public relations and brand communications with features in PRWeek, AdWeek, MediaPost, QSR Magazine and more

 

Clients: AT&T Mobility, Carvel Ice Cream, Arby’s, Church’s Chicken, UniverSoul Circus, SportsClips 

 

VP, Corporate Communications | PR Director

Macquarium Intelligent Communications

1999 - 2006

 

Led in-house corporate communications and brand positioning; launched three start-ups within the Macquarium family.

 

  • Led employee communications programs, including intranet updates, announcements, surveys and messaging

  • Launched B2C e-commerce arm of the company: MisterArt.com, including media relations and industry marketing

  • Launched B2B e-commerce arm of the company: Artisan Network, including media relations and industry marketing  

  • Launched the CGI animation arm of the company: Fathom Studios, including media relations and marketing

  • Co-wrote, cast and produced animated feature film and negotiated ancillary partnerships in toys and publishing

  • Led corporate communications for the agency and thought leadership programs for the CEO, resulting in regular appearances on CNN, Fox Business and features in the AJC, Wired, Fast Company and Creative Loafing 

 

Senior Strategist

Alexander Ogilvy Public Relations Worldwide

1997 - 1999

 

Developed the first messaging and strategy group within the agency. Defined the research process for the strategy group, which was implemented agency-wide. Defined the messaging and go-to-market strategies and led executive media training for new Internet brands eBay, Art.com, Amazon.com WebMD, and developed the online presence for Discovery Channel and BET. Led new business, increasing total revenues by $3.2M.

Career Highlights
  • Career new business win rate of 78% across Consumer, Financial and B2B Services, Tech, Retail and Restaurant, Health and Science, Non-Profit and Entertainment industries.

 

  • Developed and led global marketing and public relations strategies across North America, Latin America, Eastern and Western Europe, Australia and Singapore/Asia Pacific.

 

  • Market research on Millennials, Social Causes and Giving featured in AdWeek, PRWeek, eMarketer, business and consumer press. 

 

  • Led teams ranging from four to twenty-five people and managed P&Ls in excess of $20 million.

 

  • Blogging and speaking about social media since 2007 with POV featured in WIRED, AdWeek, PR Week, Media Week, PRDaily, Forbes, BusinessWeek, The Huffington Post and Fast Company.

 

Core Competencies
  • Traditional Public Relations

  • Corporate Communications

  • Message & Media Training

  • Social Media Engagement

  • Brand Identity Development

  • ECRM Strategy & Engagement

  • Content Marketing Strategy

  • Social Commerce Strategy

  • Paid, Earned & Organic SEO

  • Team Leadership/Development

 

Memberships

PRSA, Writers Guild of America, Women in Communications, Atlanta Press Club, IABC and Mensa International

Awards

MarcCom Creative (3), WebAward (4), PRSA Silver Anvil (1), IABC Excellence (2), Davey (1), National Press Club (3), and Named Atlanta Woman Magazine’s Most Creative Women in Business

Publications

Jennifer's POV has been featured in WIRED, AdWeek, PR Week, PR Daily, Media Week, Forbes, BusinessWeek, The Huffington Post and Fast Company

Speaking

Jennifer has presented or served on panels at the following conferences:

 

Digital South                

2008, 2009, 2010, 2012

 

AiMA Summit

2007, 2008, 2009, 2010, 2011

 

AMA

2006, 2007, 2009, 2010, 2011

 

Social Media Summit

2008, 2009, 2010, 2013

 

CES

2009, 2010

 

Social Media Marketing World

2009, 2010, 2011

 

Conversion Conference

2009, 2010, 2011

 

Ad:tech Atlanta

2008, 2009, 2010, 2011

 

BlogHer

2009, 2010

 

PRSA Digital Summit

2008, 2009, 2010

 

EMEA Marketing Conference

2010

 

Atlanta Film Festival

2006, 2008

 

College Music Society

2015

 

 

Voice Over Work

Promotional videos for The Coca-Cola Company, WorkSearch, Stone Mountain Parks, and QuickTrip as well as character work for creative projects. 

 

Learn more at AtlantaVO.com

Volunteering

Democratic National Committee

2008, 2012

Helped canvas Atlanta and Decatur area neighborhoods and worked the phone banks.

 

Leadership Dekalb

2001

Led pro bono social media marketing training for local small businesses. 

 

Southern Poverty Law Center

2008

Led pro bono social media marketing training for the organization. 

 

Carrie-Steele-Pitts Home

2004

Led creative writing workshops for the children who resided there. 

 

VOCUS Girls' Empowerment

2003

Led pro bono marketing and public relations services for the organization.

 

Children's Healthcare of Atlanta

2001

Read to the patients who were in the long-term or terminal wards

 

Sunrise Senior Living

1998

Read to the senior citizens who resided in the home.

 

Brookrun

1992

Led creative writing workshops for the residents who lived there. 

Campaign Highlights
  • Paid/owned/earned social, ECRM & web site/social media integration strategy delivered 56% increase in site conversion, 93% email open rate & doubled the social sharing product click-through rate for Verizon Wireless

 

  • Transformed customer insights into global marketing strategies for TSYS in the UK, Singapore, Australia, Latin America, Germany & North America delivering +140% ROI across the enterprise

 

  • Thought leadership program for HP executives resulted in global brand media coverage; executives on key major market media source lists (i.e. CNN, FOX, TODAY, CBNC), and targeted keynote addresses secured

 

  • BeingGirl.com online community delivered a direct 32% increase in sales for P&G’s feminine products

 

  • PR stunt for Arby’s delivered 3MM media impressions, including coverage by Ellen, BusinessWeek, radio and a top Twitter trend

 

  • Tweet-to-Donate program for the Woodruff Foundation raised $300,000 in six weeks for the social enterprise

 

  • Online strategy for Amgen delivered 42M site visitors in the first 6 months, averaging 20 mins on the site

 

  • Autism Speaks campaign delivered 1.5M media hits and 50M unique visitors in the first 6 weeks

 

  • Pepsi Refresh social campaign delivered 25M email captures in 3 months & 40.5M media impressions

 

  • B2B campaign for HP delivered 60% email open rate, 200% site activity increase & a 23% conversation rate

 

  • Shopping mobile app and ASO integration delivered 36% increase in direct sales for Dixie paper products

     

  • Crisis content response plan placed Bayer CropScience’s research above protest content in search engines

Education
Oglethorpe University

 

B.A. Communications, Atlanta, Georgia

 

 
 
Testimonials
"Jennifer is easily the most creative person I have had the pleasure to work with throughout my career. Her passion for public relations, social media and integrated marketing is obvious, and her enthusiasm is contagious. Jen brings a unique energy and perspective to every brainstorm and every client meeting. Not only does she deliver boundless thinking, but she also encourages ideas "from the bottom up" and takes the time to listen to everyone in the room. Jen is truly an ignitor, and her spark will push your limits and bring your thinking to new heights."
 
- Rebecca Holton, Account Executive MSL (direct report at Publicis)
 

 

"Jennifer has an infectious positive attitude that makes you believe anything is possible.
 
She's a force in brainstorming and always develops fun, engaging and effective programs. You'll enjoy every interaction with her!"
 
 
- Eddie Garrett, EVP, Weber Shandwick (colleague at Porter Novelli)
 

 

As a managing director for Alexander Ogilvy, I proactively sought out opportunities to work with Jennifer, particularly for high-profile clients that needed her creativity and energy, as well as for account teams that needed the influence of her upbeat, can-do attitude.
 
Jennifer has always taken a holistic approach to PR and marketing, getting to know the clients, understanding their overall goals, and doing whatever she can to ensure they're achieved, contributing both through her own work and by assisting her colleagues.
 
She always brings her A-level game and helps the rest of the team rise to her level. 
 
I highly recommend her work and would jump at an opportunity to work with her again."
 
 
- Kerri Morgan, Exec Dir, Asheville College
(supervisor at Ogilvy PR)
 

 

"I cannot recommend Jennifer Jones highly enough as a passionate and insightful practitioner of social media. Beyond being a font of actionable ideas, she focuses on client's business needs versus just thinking about their "Twitter and Facebook strategies." She is also a rock star when it comes to business development, and brought in millions of dollars of revenue on her team when we worked in the same digital group. And people tend to forget that bringing in business means you've been able to demonstrate value and expertise, but most importantly, show that you'd be great to work with. I hope you have the benefit of working with Jennifer soon."
 
- John Havens, EVP, Porter Novelli
 (supervisor at Porter Novelli)
 

 

"Jennifer's enthusiasm is infectious. She's one of the most creative minds in the business. While it's unusual for people to be equally adept at shaping social and mainstream media stategy, Jennifer is a master at connecting the dots between both disciplines offering her clients a total solution."
 
 
- Shani St. John, VP, MSL Group
(direct report at Publicis)
 

 

"It's extremely apparent that Jennifer is a true expert when it comes to PR and social media.
Filled with ideas, Jennifer closely tunes in to the media 24/7 and understands their needs.
 
She has a way of getting everyone around her excited about ideas. It's easy to see her passion for the business and she is very accomplished in the field. 
 
Jennifer a strong and smart leader, she is extremely compassionate and trustworthy. Even working in the busy role of SVP, Jen is very aware of everyone on her team and keeps an open door policy. She lets everyone have a voice and even encourages "push back," or differences in opinions, in order to extract and utilize every ounce of creativity and potential in her team members. I very much enjoy working with Jennifer and highly recommend her. 
 
 
- Emily Schwartz, Public Information Officer, Dekalb County (direct report at Publicis)
 

 

"Some people just talk about making great things happen. Jennifer Jones really makes those great things happen.
 
She is part strategist, part relationship-builder, part motivator, part creative visionary and all energy in execution.
 
She's a consummate professional and adds exceptional value to every initiative she touches."
 
- Stephen M. Brown, Managing Director, Cohn Wolfe (colleague at Macquarium)
 

 

"Jennifer Jones doesn't just understand digital. She lives and breathes it. Whether she's leading the digital aspect of a new business pitch or developing a strategy for a current client, she always brings together new ideas and concepts with tried and tested techniques. Jennifer has been a mentor for me because of her knowledge of everything digital and innate ability to recognize how a client can benefit best from its many facets."
 
 
- Viktoriya Moroney, Sr. Mgr. Comms, UCB (colleague at Porter Novelli)
 

 

"Jennifer's verve is evident in all that she does. She is much more than a PR professional she has evolved into a marketer with a keen ability to fuse marketing and sound business strategy to deliver compelling results.
 
No minute goes unused in Jennifer's world and as quickly as marketing changes you can be sure that she's leading the way."
 
- David Rollo, SVP, Digital Media Strategy, 360i (colleague at Macquarium)
 

 

Jennifer is a proven leader in the public relations arena, with a unique passion and expertise in digital communications. She is an innovator, early-adopter, disruptor, and results-driven professional who embodies the Benjamin Franklin adage, “Well done is better than well said.” She sees opportunity in every issue and works tirelessly on behalf of her clients and coworkers in order to deliver the best product. Jennifer is an asset to any team and a vital counselor for any major corporation. We've been lucky to have her at HBI!
 
- Andrew Thompson, Senior Account Executive, Hope-Beckham Inc. 
(direct report at HBI)
"Jennifer eats, sleeps and breathes social media and public relations. For each new challenge she taps into a seemingly endless reservoir of out-of-the-box creative ideas which she pursues with unbridled enthusiasm. In addition to her deep understanding of communications and her wealth of sleeves-rolled-up experience, she possesses an uncanny instinct for public perception and the mind of the consumer.
 
She has earned a well-deserved local and international reputation as an expert in cutting-edge public relations strategies. Whether working with multinational corporations or talented startups, Jennifer never fails to deliver world-class results."
 
- Patrick Cowan, EA Sports
(colleague at Macquarium)
 

 

© 2019 Jennifer Jones-Mitchell

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